Due to the COVID-19 pandemic, there has been an increase in intergenerational inequalities, marginalization and discrimination. In many cases, the crisis has been able to draw attention to existing weaknesses in systems, institutions and organizations, testing their strength, and pushing them to their limits. An effective tool to eradicate such manifestations is the implementation and certification of enterprises for compliance with the requirements of the SIC.COVID-FREE: 2020 standard “COVID-19 countermeasures system. Special requirements for organizations.” This is the path that the company “Kreston Ukraine” LLC has gone. Certificate SIC.804.050.COVID-FREE.144 dated 09.02.2022 entered into the register of the System of International Certification (SIC) https://www.sic-global.com/reg-2/)